A SaaS provides a service to a user via the internet, and people pay money to use it. A SaaS, however, is not seen as… Read More »Software as a Product or as a Service?

You may have heard about B2B (Business to Business) and B2C (Business to Consumer) marketing. But what does this mean for your software product? And… Read More »Is Your SaaS Product a Compromise?

Get ready for an obvious statement: things have changed a lot over the last 30 years of IT. How did IT used to be organised?… Read More »Users: The Hidden Opportunity in SaaS