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How To Build Your Marketing System

I’ve already talked about The Level Playing Field.

After I wrote that piece, I thought about the consequences of the statement and wrote this:

  • Sales Drive Business
  • Marketing Drives Sales
  • Marketing Has Changed
  • Finding Your Customer is Essential
  • Differentiation Is The Core Of Your Message
  • Your Story Must Make Sense

Align those concepts in your head and then reverse the list to determine what you need to do. You must first decide on your story:

  • Make Your Story Right
  • Show Your Personality In Your Message
  • Show Your Customer Why You Are Essential
  • Change Your Marketing Approach 
  • Measure Your Results
  • Bottom Line Drives Your Decisions

So your first step is asking yourself, what is your story?